Designing the brand identity for an agricultural biotech startup in North Dakota.
Catherine Kennedy
Lead Designer
The Client
Startup Founder
Frontier BioForge is a B2B microbial screening and genetic engineering contracting biotech startup based in Fargo, North Dakota. In May 2024, it became clear that they needed a stronger visual identity to attract clients.
Logo & Secondary Marks
Wordmark and monogram.
Brand Guidelines
Typographic hierarchy, colors, iconography, and logo usage.
Setting Requirements
Initial Logo Sketches
Typography Exploration
Brand Finalization
Guidelines Pass Off
Design Direction
Brand Personality
Each branding client of mine first receives a questionnaire where they can describe their expectations and ideas for the brand direction.
North Dakotan Roots
We leaned into their North Dakotan roots in an industry where many companies are founded on the coasts.
Brand Assets and Guidelines
Primary Wordmark
A tri-color lockup inspired by the North Dakotan landscape.
Brand Cheat Sheet
Each client of mine receives a "cheat sheet" on the last page of their full brand guidelines for quick reference.
Brand Boundaries
A list of design implementations which would dilute the integrity of the brand or make it difficult for customers to recognize.
